Read-only analytics for Meta Ads and TikTok Ads
Know why your ad performance changed
Example: your cost per registration rose 17% this month. We split that into CPM, click-through rate and conversion rate and name the campaign that carried it. We also check whether your tracking held while it happened. Adsverse.io is analytics software for Meta Ads and TikTok Ads.
4 weeks free, no credit card. We read your data and never change your campaigns.
Channels and data sources
Facebook and Instagram. Connect your own ad accounts in minutes.
Campaigns, creatives, placements and split tests. Connected with you during onboarding.
On the roadmap. Not available yet.
Tie ad spend to orders and qualified leads. Set up with you.
What is in the product
Six areas behind one login. Each answers a question you would otherwise take to a spreadsheet and an afternoon of exports.
- Overview
- A short written brief on what moved and by how much. A cost change is split into CPM, click-through rate and conversion rate. A normal move is labelled as within the usual range.
- How the diagnosis works
- Campaigns
- Campaign, ad set and ad performance, each measured on its own optimisation event. Purchases are never added to leads, and installs never to registrations.
- Diagnosing a campaign
- Creatives
- Your ad library with a fatigue score per campaign, content type classification and a creative diversity index.
- Creative fatigue in Meta Ads
- Audience
- Cost per result by age, gender, country, device and placement, for Meta and TikTok.
- Tracking and measurement
- Pixel and Conversions API health, diagnostics ranked by severity, lift studies, split tests and a media mix model.
- Tracking and measurement
- Reach and headroom
- How many new people each month of spend reached, over the last 12 complete months, plus headroom modelling for budget.
- Incremental reach in Meta Ads
Tracking and measurement
Check the tracking before you read the trend
Most reporting assumes the tracking works. When server events for a purchase stop, the cost per purchase climbs and looks like a bad week. Adsverse.io checks pixel and Conversions API events every day, then puts your lift studies and split tests next to the results they tested.
How tracking checks workTracking
Daily event volume from browser and server, event match quality, and whether the two are deduplicated. A broken tag shows up within a day.
Diagnostics
Findings ranked by severity. Each one states the evidence, what it does to your cost per result, and the fix to hand to a developer.
Studies and tests
Meta lift studies and A/B tests next to TikTok split tests, read out in plain language with the confidence attached.
Media mix model
For accounts with enough history: what each channel contributes, and a budget planner that shows what a shift would do.
Ask your account a question
Type a question in plain language, such as which creatives lost efficiency last week, and get an answer built from your own data with the numbers behind it.
How it works
- 01
Connect
Sign in with Meta and pick your ad accounts. We add TikTok, Shopify or LeadByte with you.
- 02
We sync daily
History is backfilled first. After that we sync every day and re-pull the last few days, because Meta keeps adding conversions to dates that have already passed.
- 03
Read the brief
Open the overview, read what changed and through which lever, and ask follow-up questions in plain language.
For brands
See whether a better month came from the advertising or from a tracking change. Then see where the next krone should go.
See pricingFor agencies
Every client on the same definitions, with purchases never added to leads. When a client's CPA moves, you get a written reason before the status meeting.
Adsverse for agenciesGuides
Written from the advertiser's side, with the Ads Manager columns named.
Split the move into CPM, click-through rate and conversion rate before deciding what to fix.
Meta attribution windows explained7-day click, 1-day view, and what changed in January and March 2026.
How to spot creative fatigue in Meta AdsThe four signals we score, and why rising frequency on its own proves little.
Incremental reach in Meta AdsHow many new people each month added, from Meta's de-duplicated reach.
Why Meta Ads numbers change after you export themLate conversions, attribution settings and reach that cannot be summed across days.
All Meta Ads guidesReach versus impressions, attribution, and the rest of the library.
Frequently asked questions
See your own account explained
Connect a Meta account and the first brief is ready once history has synced. 4 weeks free, no credit card.